Ting Zhang

Founder & CEO



Ting Zhang has 25+ years experience of UK - China  business, trade and investment. She has advised hi-tech SMEs, FTSE100 corporates, UK universities as well as government agencies, and financial institutions in Wall Street.  Since 2008 she has also been engaged by some Chinese  tech companies to help them expand into the UK / European markets.


In 2017, Ting launched Crayfish.io, the first online platform dedicated to enabling better engagement with China, and in September 2019 she went on to launch Crayfish Accelerator, a fully funded programme helping ambitious UK tech startups to get China-ready.

Catherine Hua XIang

Head of East Asian Languages, LSE; UK Director, Confucius Institute for Business London


Catherine Xiang (MEd, PhD) is an established author and applied linguist with rich experience in the higher education as well as high profile consultancy industry to businesses that wish to engage with China. She is Head of East Asian Languages at LSE, Programme Director for BSc International Relations and Chinese; as well as UK Director for LSE Confucius Institute for Business London. Originally from Shanghai, she is skilled in Intercultural Communication, Translation, Foreign Languages, Lecturing, TV and Public Speaking. She is also an expert in eLearning and innovation in language learning. Her recent publications include 'Mastering Chinese – a Complete Textbook for Beginners', 'Audio-visual Media in Language Education' and the forthcoming 'China Ready – Chinese for Tourism and Hospitality'. In addition to her roles at LSE, she is an executive member of the British Chinese Language Teaching Society, a school governor and chief examiner of Charted Institute of Linguists.

Douglas Dong-Tao

Vice President/ Chief Representative

Invest Shanghai London Office


Douglas Dong-Tao is the Vice President and Chief Representative of Shanghai Foreign Investment Development Board (Invest Shanghai) in London, UK and an experienced investment expert.  Before taking up his responsibilities with Invest Shanghai, he served as a commercial officer with Chinese Embassies in Egypt and Canada, and he spent more than ten years with United Nations Industrial Development Organization (UNIDO) in its Shanghai Investment and Technology Promotion office.  A graduate from Shanghai Institute of Foreign Trade (Currently called Shanghai University of International Business and Economics, SUIBE), Mr. Dong-Tao also has an MBA from East China University of Science and Technology and studied in a senior management program at the University of Constance in Germany. He used to be a teacher in SUIBE lecturing "Intellectual Property and International Technology Transfer" for almost 10 years. Now he is still teaching as visiting professor in China for several universities for International Investment and IPR protection and technology transfer.

Kaitlin Zhang


Kaitlin Zhang Branding

Kaitlin Zhang is the CEO of Kaitlin Zhang Branding, a cross-border digital marketing agency specialising in technology and financial services. The company works with UK technology firms to establish their brands in China and support them with raising capital in China. The company also works with some of the top Chinese venture capital firms and private investors to build their global brands. Kaitlin is Chinese Canadian and she has international work experience in Vancouver, Shanghai, San Francisco and London. Kaitlin is an award-winning bilingual speaker and also works as the CMO at China Heritage, a technology-powered Chinese investment firm.

Director General

Institute of Directors


Jonathan Geldart

Jonathan was appointed Director General of the Institute of Directors in October 2019. Prior to this he spent 30 years working in the professional services sector, most recently at Grant Thornton International Ltd responsible for the organisation's interest in China and previously as a global board member responsible for the brand. Jonathan has a long-standing connection with the IoD, as Chair of IoD Yorkshire and North East region prior to his appointment as Director General. He is the author of three books on China and in addition to being a Fellow of the IoD he is also a Fellow of the Royal Geographical Society. He studied Geography and Archaeology at St. Andrews University specialising in underwater archaeology. Outside of work, his interests include hill walking and fell running. He was the navigator in a rally team for 20 years, is a qualified UK Mountain Leader has walked unsupported to the North Pole as well as completed expeditions in Norway, the Canadian Arctic and the Everest region.

Bo Ji

Chief Representative & Assistant Dean

Cheung Kong Graduate School of Business (Europe)

Bo Ji is an inspiring TEDx speaker, a Chinaprenuer, and game changer for global startups expanding into China

Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China.  Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well sought conference speaker.


Maria Kotova

Head of UK and Ireland Business Development

Dezan Shira & Associates


Maria Kotova is the Head of the UK and Ireland Desk and a Senior Advisor at Dezan Shira & Associates, based in the Shanghai office. With a strong understanding of China regulatory issues, business environment factors, and industry services, Maria advises foreign businesses on corporate formation, taxation and legal issues for their investments in China and SE Asia. Maria has a master's degree in Management and Chinese from South China Normal University and a bachelor's degree in International Affairs and Relations from Saint Petersburg State Polytechnic University. She also holds a certificate in Chinese studies from Liaoning University.

Dr Peter Collecott


Ambassador Partnership LLP

Dr Peter Collecott was the British Ambassador to Brazil from 2004 to 2008. Subsequent to that, he was a Special Adviser to The Prince's Charities' International Sustainability Unit, and Chairman of Canning House, the principal organisation in the UK fostering relations with the countries of Latin America and Iberia. He is Co-Chairman of The Ambassador Partnership, resolving problems between commercial organisations and overseas governments.

Sam Tidswell-Norrish

EVP, International Marketing & Communications

Dun & Bradstreet


Sam Tidswell-Norrish is A founding member of Motive Partners (Private Equity) and is EVP International Marketing & Comms at D&B. Sam's prime focus is on facilitating trade for organisations, particularly for Chinese firms wishing to grow in the UK, and also for UK firms wishing to grow exports to China.

Ty Murphy

Art Advisor

DOMOS Art Advisors


Mr Ty Murphy is an internationally recognised Fine Art Advisor, speaker, publisher and author. He is credited with creating the "PAM Test", a comprehensive risk-based approach for assessing fine art transitions. It simply means investigating the People, the Art and the Money.


He regularly speaks on topics such as Due Diligence in Fine Art Transactions, The Role of the Art Advisor, Investing in Fine Art, Family Office 101 and Due Diligence in the Family Office Space.


Ty is a due diligence art advisor to the "Online Picasso Project", the most comprehensive and respected catalogue raisonné on Picasso's works. He is also a strategic advisor to the "Modigliani Institute" and is the UK Chair of the "Global Fine Art Awards". He is also a regular guest contributor to a variety of magazines and news media and is the publisher of Family Office Magazine and Art and Museum Magazine.

Ollie Shiell

Founder and Managing Partner



Asiability's team has over 100 years' experience working with China. Our team have worked at the highest levels of government and business, dating back to 1973. With unparalleled experience of the Chinese market and China trade and investment, we can help your business achieve its ambitions.Prior to founding Asiability in 2015, Ollie founded Cheung Kong Graduate School of Business Europe  in 2011.  CKGSB is China's leading executive school established by Hong Kong's wealthiest man, Li ka shing. CKGSB's alumni manage a portfolio of businesses that generate c.17% of China's GDP.  Previous roles include CEO of Royal Botanic Gardens, Kew Foundation and Director of Corporate Relations at Said Business School where he concurrently served on the leadership team of the Oxford University's £1.25 billion campaign. Board experience includes London Symphony Orchestra, Social Bite and  China-Britain Business Council. Ollie is China Ambassador for Ditchley Foundation and speaks Mandarin Chinese.

Lianyi Song

Principal Teaching Fellow

SOAS, University of London


Dr SONG Lianyi is principal teaching fellow in Chinese at the SOAS, University of London. He has taught Chinese in the UK for 30 years. In the past few years, he has taught both intermediate and advanced business Chinese at SOAS.

He was chairman of the British Chinese Language Teaching Society (BCLTS) from 2002 to 2004 and has been one of the advisors to BCLTS since 2014. He has worked as external examiner for Chinese at over a dozen universities. His research covers Chinese language pedagogy, language assessment, teaching of characters, etc.

Domenica di Lieto


Emerging Communications


Domenica started her sales and marketing career in newspapers in 1992, but by the late 1990s was at the forefront of the digital industry.

Having run and sold a digital marketing agency, Domenica entered the Chinese industry six years ago and is now a recognised Chinese digital consultant to a number of our larger clients, as well as an experienced public speaker.

When not consulting, Domenica leads the Emerging Communications management team, ensuring our work is the best in the industry.

Jiao Li




Jiao Li is Co-Founder of Crayfish.io, the leading multi-platform service provider offering expertise, connections and capital to enable businesses to achieve better engagement with China.

Jiao joined Crayfish.io as the co-founder in 2018 and has led the marketing, sales, platform and product development for the company. She also assists clients with their China-related research, strategy development and marketing initiatives.

Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced ecommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.

Amy Bryant

Deputy CEO

Jersey Finance Limited


Amy is Deputy Chief Executive of Jersey Finance. Amy joined Jersey Finance in 2011, becoming Chief Operating Officer in January 2014 and assuming her current role in September 2017. Amy also retains an active position leading the Strategic Projects team which undertakes projects and initiatives to develop the financial services industry in the Island.

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